Turn mall foot traffic into ad revenue.
Digital screens for concourses, lobbies and storefronts — including the model where the screen costs the landlord nothing.
A shopping mall can install a BrightSpot LED screen at zero upfront cost under a revenue-share model — BrightSpot funds, installs and runs the screen, and the mall earns a share of the advertising revenue it generates with no capital outlay and no maintenance bill. Malls that prefer to own their screens outright can also buy them installed, typically using a fine P1.8–P2.5 pixel pitch and silent fanless panels suited to indoor concourse viewing.
Three ways to put a screen in your mall
Revenue share (profit share)
BrightSpot funds, installs, fills and maintains the screen. You provide the wall and the foot traffic; you earn a passive monthly share of the ad revenue. No CapEx, no maintenance, no risk. Best for high-footfall concourses and entrances.
Install only
We survey, supply, install and certify the screen; you own it and sell the advertising yourself. Best for landlords who want full control of their inventory and revenue.
Hybrid
A blended deal — partial CapEx, shared revenue, shared control. Structured around your footfall and how much of the upside you want to keep.
Built for the retail concourse
Fine pitch, fanless
P1.8–P2.5 for crisp close-up viewing, running silently so it never intrudes on the shopping experience.
Bright enough for skylights
Tuned for malls with natural light — readable under atrium glass without washing out.
Programmatic-ready
Built to plug into DOOH ad networks so slots can be sold and scheduled automatically, not sold by hand.
Remotely managed
Content, scheduling and health monitored over the air. No one climbs a ladder to change a poster.
Why malls are the perfect retail-media site
A mall already has the one thing advertisers pay for: a captive, repeat audience moving through defined choke points. A screen at the entrance, the food court or the escalator bank converts that footfall into sellable advertising inventory. On a revenue-share deal the landlord monetises space that currently earns nothing — a blank wall becomes a passive income line, and BrightSpot carries the cost and the risk.
Frequently asked
Can a mall get an LED screen at no upfront cost?
Yes — under a revenue-share model BrightSpot funds, installs and runs the screen and the mall earns a share of ad revenue with no capital outlay and no maintenance bill. It suits high-footfall malls with audience but no appetite for CapEx.
What pixel pitch is best for indoor mall screens?
Typically P1.8–P2.5, because shoppers view from 2–8 m. Fanless panels are preferred so the screen runs silently in a public concourse.
How much can a mall earn from a digital screen?
It depends on footfall, location and ad slots, but a high-traffic concourse screen on revenue-share can return a passive monthly share into five figures in rand while costing the landlord nothing to install.
See what your foot traffic is worth.
Tell us the mall and the footfall; we'll model the screen, the placement and the revenue split.
Request a revenue projection →